MORE, MORE, MORE
More Social, More Engagement, More Business!
The Event - 14th July 2016
In today’s business world social media marketing is one of the most efficient ways to market and grow your business. Many companies are already benefiting hugely from this growing channel and it has most definitely become an integral aspect of any successful brand’s marketing mix. The aim of this conference on the 14th July 2016 is to help business stay on the leading edge of our social sphere. Your experience will include the sharing of invaluable social media knowledge and experience that will ensure your company or organisation stands out from your competitors online and helps increase your ROI.
Who is it for?
• Business professionals already using social media to increase their online presence and credibility but wanting better results
• Businesses that want to step up their social media activities
• Businesses wanting to start using social media and looking for an insight into the most up to date direction to take.
• Business owners and/or their marketing teams.
Avoid disappointment and BOOK your place today.
Why attend?
If your company is already using social media for your business then you will know how quick things change in the social world. Also you may be questioning whether you are achieving the results you had hoped for. Well you have found the right place as we have some great solutions. In addition our expert speakers will be providing you an insight into the latest ways you should now be using social media to generate more business opportunities and leads!
Our Keynote speaker and event organiser, Michael Cuschieri from mc square marketing has recently attended the Social Media Marketing World Summit in San Diego, the largest gathering of social media who’s who in the world. Together with over 3200 delegates (only 41 from the United Kingdom!) he listened and soaked up the expert knowledge from these thought leaders, which will impact your future social media success in business. He will now be sharing his top insights that were presented from over 100 speakers at this event, including Michael Stelzner, Guy Kawasaki, Mark Schaefer, Kim Garst, Gary Vaynerchuk, Mari Smith, Ian Cleary, Andrea Vahl, Rick Mulready, Jay Baer, Joel Comm, Shaun McBride, to name a few.
Your day is going to be actioned packed with some leading speakers in their field, each focusing on one aspect that you truly need to be embracing to stay ahead of your competitors. You will leave with practical and quick win ideas that have been proven to give success. Easy to use and refer to guides on how to implement your learning. Presentations will not be just death by PowerPoint, but interactive and you will also have the opportunity to speak to speakers during the day.
Oh we’ll have a bit of fun too! Table Tennis, Pool, Table Soccer will be available throughout the day at breaks thanks to our amazing venue Rileys Sport Bar. While our masterclass sessions will be held in a private meeting area all delegates will also have access to the venue’s wonderful leisure facilities.
What’s on offer?
So what will you get from this amazing event:
• Pre Event networking via exclusive Facebook Group for speakers and delegates
• A warm welcome from our event team and speakers
• Tea, coffee and pastries on arrival
• 5 Masterclass sessions delivered by expert speakers in their areas of expertise
• Tea & coffee and biscuits throughout breaks
• Lunch
• Plenty of networking opportunities with other professional businesses and speakers
• Drinks & Nibbles at the end of the day courtesy of mc square marketing
• Workbook to compliment sessions and write your amazing tips and advice you will be hearing
• At least 1 new golden nugget of advice to help your business
• Access to presenters’ materials post event (where available)
• List of delegates attending and their social media details
• Potential business opportunities through networking
• Free gift
Sound like there's a lot on offer? Yes there is, but we just love sharing our knowledge, so book on today.
Outline Sessions
Session 1: Social media Overview, Statistics and HOT NEWS and TIPS from Social Media Marketing World 2106 San Diego #SMMW16
Session 2: YouTube Video advertising and how you can do it cost effectively with tips and tricks from Amy McManus
Session 3: Snapchat is not just for kids! Find out how top brands and businesses are already using and why you need to get on board from Dan Knowlton
Session 4: Websites and the importance of how you should use your website to capitalise on the traffic being driven from your social channels and how you can measure success from Keno Ogbo
Session 5: Facebook adverts. You need to PAY to PLAY! How to use Facebook Ads to help generate TARGETED Leads and enquiries into your sales funnel from Michael Cuschieri
Session 6: Live Video - How to use it for your business, what equipment you need, how to do it and when. Speaker TBC
Please are limited so book your seat NOW!
Cost & Times
Delegate rates for our 1 day More, More, More Social Media Masterclass Sessions London is ONLY £145 (+ VAT), though Early Bird prices can apply, currently at £97 if booked before the 24th June 2016
Discount
Get 10% off course bookings if your organisation is a registered charity or if you have 2 or more staff attending we can offer a discount (not applicable to Early Bird pricing).
Times
Thursday 14th July 2016
09.00 - Doors open for registration
09.05 - Open networking
09.45 - Masterclass Sessions commence
16.30 - End of Masterclass Sessions
16.35 - Drinks and nibbles + Networking
The Venue
Rileys Sports Bar, 80 Haymarket, London SW1Y 4TE
Nearest stations Charing Cross and Piccadilly Circus
Telephone: 020 7930 0393
Future workshops
Social media Strategy - Developing a strategic approach to maximise the business opportunities available from Facebook, Twitter, LinkedIn (Intermediary Level) ½ day – Register your interest here
Getting Started - Introduction on how to use Facebook and Twitter for your business (Beginners level) ½ day – Register your interest here
In-house courses
If you require, we can arrange to have this event or other bespoke social media workshops delivered either at your location or any chosen preferred venue. Please ask for more details here or call our office to discuss.
Further enquiries
Twitter: @mcsquareltd | Facebook: mc square marketing
Phone: 020 8367 5659
Email: bookings@e-mcsquare.com
www.mcsquare.co.uk
What do I take with me? How will I remember what speakers say? What do I say?
Attending a conference or exhibition as a delegate is a great opportunity to learn, network, meet new people and start nurturing business relationships with existing contacts. It can also be quite daunting, especially if it’s your first conference within your industry or company. I certainly felt like that when I attended my first national BNI conference many years ago and have since then attended at least one a year including internationally to San Diego for Social Media Marketing World (#SMMW18).
Over the years I have learnt an incredible amount on how to maximize the opportunities you are faced with at such events. Many through observation as well as speaking and asking colleagues that are fantastic at getting results. They come back buzzing and proud of the amount of people they themselves have actually helped, as well as being delighted with the amount of business opportunities they potentially initiated for their company. Too many people to mention individually, but let’s just say BNI (Business Networking International) members and the organisation’s team have helped significantly! Thank you to all.
So here are my Top 10 Tips to consider when planning to attend a conference. In this case a few specific tips for those attending the BNI UK & Ireland Conference in Dublin in June 2018.
- Have a list of your SPECIFIC Top 10 ideal clients you would love an introduction to. You simply do not know who you will meet that may know them or may be able to introduce you to someone that does.
- Ask fellow members in your chapter or Director Consultants (DCs) in your team, who they would love an introduction to. Again you may be able to find them that introduction through conversations you will have with other DCs, Area Directors (ADs) and Executive Directors (EDs). It's all about helping others and Givers Gain.
- You will be using your smartphones and iPads / tablets continuously and your battery will drain very quickly! Bring your mobile devices chargers and consider bringing extra power pack . Maybe also a small extension lead to be able to charge more than one device, remember sockets may be limited.
- Delete some photos and videos from your phone to create more memory space to enable you to take photos of slides or record videos.
- Consider bringing an iPad/tablet or laptop to make the scrupulous amounts of notes on straight away, rather than writing them on notepads and then having to try and read your rushed hand writing to type them out when you get back to the office.
- Plan at least a morning out of your diary, post conference to be able to follow up on meetings and learning from conference and put an Action Plan together. You will definitely not be action EVERYTHING YOU WILL LEARN immediately. You will need to prioritise. I definitely found this useful after my second conference.
- You will probably collect lots of business cards. Maybe consider downloading an App to scan and input them when you get back to your hotel room. I use Camcard which I find very useful and user-friendly Bring plenty of business cards with you!
- Look thorough the attendees list in advance and pick out those who would be good to talk to. Look them up on social media LinkedIn, Facebook, Twitter or Instagram! Then start engaging with them through the relevant channel. Start building a relationship and then try to arrange a 121 meeting in advance.
When you're at conference embrace social media activities by tweeting posting and videoing. Remember the "Hashtag" is #BNIDC18 or #BNIMD18 (Members day) and have some fun by posting photos of the sessions and the speakers and of course a few selfies!- Oh and DON’T FORGET YOUR LAPEL PIN!
Do you have any routines or advice that you would add to this list that have worked for you in the past? Please feel free to add them as a comment below.
Just in case you are reading this and wondering what BNI is all about, please do get in touch. I can share with you how the organization has, over the last 14 years, contributed up to 81% of my business at mc square marketing. It has helped me get from the one man consultant to now leading an amazing team, who I call my Social Media Geniuses. Get in touch to find out how it works and can help your business too.
Want more TIPS?
If you're attending the conference in Dublin, come and see me on the BNI SUDO stand and ask any questions re social media for both BNI and your business.
If you want to read more tips and advice on networking, social media and marketing these people would be worth following on Twitter:
BNI UK & Ireland - @BNI_National and Facebook - @bniukandireland
Ivan Misner - @IvanMisner Charlie Lawson - @CH_Lawson
Phil Berg - @PhilBerg88 Michael Cuschieri - @mcsquareltd
Social Media Marketing World 2016
San Diego
WOW – yet another amazing SMMW conference hearing from the experts and meeting like-minded professionals in the digital and social media industry.
Following a long flight to San Diego courtesy or Virgin Atlantic and Delta Airways the learning soon began with pre conference workshops on Sunday afternoon. I chose to attend a session on "How to create videos on your mobile device that your audience will watch and share". Some great tips on how to capture better filming, use of light and depth of focus. Introduced me to the Filmic app which helps you shoot better films too. Now need to practice!
The official conference then kicked off in true social media style with a networking event on the USS Midway with over 3000 (only 42 from the UK!!!) delegates enjoying the food, drink, entertainment, including flight simulators and tours of the ship itself. For those not used to networking the Networking Bingo Card game was a great way and opportunity to meet lots of new people and sharing experience and knowledge.
The conference then kicked off the following morning with Mike Stelzner from Social Media Examiner sharing his findings from a recent survey they carried out. Some of these I have highlighted in my overview paper for you to download. Next we hit the road running with the streams of workshop sessions, 10 running at any one time!!!! This is where decisions had to be made as to which to attend. My plan was to focus on what I believed would benefit our clients to ensure we continue to add value and get them results.
The topics we chose were also in line with what I believed were the key MKT’s – Must Know Takeaways from the whole of the conference:
- Live Video is the answer to success
- Snapchat is here
- You have to Pay to Play - Social Advertising
- Content Marketing is still alive
Throughout the conference we were lucky to hear from some amazing experts including Mari Smith, Gary Vaynerchuk, Kim Garst, Mark Schaefer, Jon Loomer, Rick Mulready, Ian Cleary…. To name just a few. We were also delighted to have managed to get one of the Keynote Speakers, Mark Schaefer do a LIVE BLAB with us back to the UK and my business coach Denyse Whilier. Once again thank you Mark for your valuable time and contribution. If you missed this, look out for our video recording due to be uploaded soon or go and see him live in Dublin in May - Book here
So if you asked me what my 4 MKTs were, they would be:
1 - LIVE VIDEO
This was by far the biggest message that was consistently projected or touched upon in most sessions. Last year it was about “Native Videos” on Facebook this year it was about the power of using “Live Video” to engage with your following or to use it to grow your “tribe”. It’s about “Video in real time, at the right time”
As Kim Garst put it “LIVE VIDEO plays a big part in the know like trust factor”. It’s all about building relationships and showing your real self and not worrying about the actual broadcast itself but the content and messages you are sharing.
Whilst Facebook Live is probably the biggest player in this arena so far, we are also seeing growth in use of BLAB too and of course Periscope is still alive and kicking, unlike our little Meerkat who has left the social playing field. Look out too for YouTube who are already trialling their “Live streaming” offer.
2 - SNAPCHAT
Well until the conference I was not 1 of the 100 million users already snapping away on this social media channel!
With the number of daily video views going from 2 Billion to 8 Billion in less than a year, we need to jump on this opportunity. The time is right to join now and start building your following. As Gary Vaynerchuk said "you need to go to where the attention is at its highest" and Snapchat is where it is for him at the moment. Other big brands are using this channel through having key influencers like SHonduras, ShaunAyala and celebrities like DJKhaled endorse or promote their products.
Whilst 77% of users are 18+ it’s not just for millennials and one thing we should not forget is that they will also grow to potentially become your future customers. We are also living in the moment and want to know what is happening now and Snapchat gives us a network for story telling on mobile device. Short quick visuals, video and messages that are live for only 24 hours
3 - SOCIAL ADVERTISING
Have you noticed that organic traffic on and to your website from Facebook, is down?
This could be due to Content over load, Bad content, Poor tracking or simply Facebook Algorithms. This is because we are now in a PAY TO PLAY arena.
Again here the focus was on Facebook advertising and video advertising and little mention of Twitter. The message was also about not just placing ads or boosting posts but about how to integrate it into your sales funnel process and trigger for Re targeting marketing. No surprise either, that Facebook Video Ads are also performing and delivering results for clients. Being clear on the objective of your advert and including great relevant video content that adds value to the viewer is key.
4 - CONTENT MARKETING
Mark Schaefer, Michael Stelzner and Mitch Joel discussed at length whether there was a future for Content Marketing and Mark rightly stated that we have to adapt, so what was marketing content 2 years ago is dead, but it has now been replaced with different type of content marketing or channels to put your content on.
I totally agree with the team and what was also highlighted was that it’s not just about the numbers but also having the right people in that audience you are talking to. With organic reach falling it is also clear that our audiences are shrinking so engaging with key influencers is growing in importance, together with having a clear content marketing plan in the first place. Then you can decide on the appropriate channels to communicate through.
Mark Shaefer’s final keynote session to close the conference was likewise focused on both ROI of Social media and content marketing. I particularly liked his comment saying that “Content is the starting line not the finishing line” and can totally relate to the fact that “85% of people say reading content that other people share helps them understand and process brand information and events”. We really do value our friends’ opinions and continue to base buying decisions on this.
His final point to close the conference was all about what do we need to do to stand out in this noisy world?
He put it simply to “Be more human! It will create the awareness and gain loyalty”
A fantastic way to end 3 full on days of learning from the experts and now our goal is to put this into action for our social media management clients. You too can find out more about the key learnings by downloading my detailed white paper, full of notes from the sessions attended at the conference. Simply click here for access.
We will also be sharing more of our MKTs, top tips and ideas on our “Einstein’s Formulas to Success” group on Facebook so come along and join Einstein’s tribe. We’ll keep you up to date with the latest news and tips to help with marketing your business or organisation with guest speakers appearing and sharing their knowledge too. Join here
We met back up with people from last year's conference and made some more new amazing friends too. Even met up with a fellow BNI member from Vermont, friends from Australia, Toronto, New Jersey, New Zealand, to name a few and a people from the UK too.
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