How content encourages social engagement

Einstein's Friday Formulas

Social media users view and share many posts everyday but many businesses often struggle to ensure that their content is among them.

Potential customers on social media (be it Twitter or Facebook etc.) are often shown many adverts by companies encouraging them to buy their product or service. The way to make your content and business stand out among all these is through social engagement.

By creating and wording your content in a specific way, you are encouraging your followers to engage with you and ask questions about what it is your business can offer them. Doing so allows you to grab their attention and sustain it as well as listening to what they have to say about your brand. Here are some tips to improve your contents ability to engage:

• Pictures - Before you begin engaging you must first make your content eye-catching to someone scrolling down their newsfeed. This can be done by including a large, high-quality picture of something that illustrates what you’re trying to say in your post. This grabs the attention of your customers without them even reading a word of your post! This is a great start to making your content noticeable.

• Examples of successful service - Try to post content that educates your customers about what it is you do. Share examples of successful jobs you’ve completed for customers. This encourages people to comment and ask informed questions about details of your business and gives you a great opportunity to begin interacting with them. This can also be done with screenshots of awards or positive testimonials from satisfied customers. For business pages, Facebook has a review section allowing customers to rate your business out of five stars and write what they thought of your product/service.

• Tips & Advice – Building on the notion of educating, this next step involves posting content that gives your followers tips and advice about what your company does. This gives them more of an incentive to monitor your content and look out for your updates. The tips must be brief and to the point and illustrated with the use of a relevant picture.

• Sharing Posts – Customers and other users love it when you share their posts. This action says to them that you want other people to read the same great content that you just read. Not only does this make your followers feel valued but it will encourage them to begin to share YOUR posts. Doing so is great as it will help you reach and hopefully attract a greater number of users than you were previously. It’s also worth commenting on the posts of your followers and asking them relevant questions about what they wrote. This helps start a conversation that will be visible to others who view the same post.   

• Local news and Events – Make sure you follow local news and events. This is great content to share and publish as it shows that you are aware of what’s going on in your area and that you want others to know about it. Customers are given even more of a reason to follow your posts because they will also be hearing about what’s going on in their community. This is also a great chance to engage with your followers by asking if they are attending a certain event or what they thought about certain news and developments.