Due to a number of economic factors, the art of Marketing is far more complex than it once was!
All organisations, large or small, need to regularly ensure they are differentiating themselves from their competitors. To help you achieve that over the coming weeks we’ll be divulging our Top 10 Marketing Tips.
If you work through you should be able to recognise where more focus or change is required for your own business and as such gain more business as a result!
NUMBER 1 - Where to put your company name?!?!?!
It may seem like common sense to use as the heading for any marketing materials but this is not the case. Create some intrigue!
Marketing materials generally have just seconds to make an impact and draw potential clients in. As such it may be more pertinent to understand the purpose of your marketing material and focus on that instead, for example, consider the benefit of the product or service, what’s in it for the customer?
Obviously it goes without saying that you still want to include your company name and contact details but once you’ve drawn the individual in then they’ll be wanting to find this information in any case! Don’t necessarily be exhaustive with the contact information – perhaps just include the company name and website for example, in turn this will direct people to your website where you can then communicate further detail accordingly.
As for business literature such as letterheads, compliment slips etc – be different! Perhaps put your logo at the bottom rather than, as usual, at the top. The font size, colour and style are also important but at the same time you want the name to stand out not the font! Perhaps make the company address smaller and in a different font to generate interest.
To conclude, you need to consider the medium you’re designing, the message you want to portray to customers and how you want company’s identity to be perceived.
We would love to hear what has and hasn’t worked for you and your business – please do get in touch.
